Methods to build empathy for the project and people involved.



Representations of users based off of qualitative and quantitative user research.


To create reliable and realistic representations of your key audience segments for reference

Time required

1-2 days

How to do it

  • Conduct user research: Answer the following questions: Who are your users and why are they using the system? What behaviors, assumptions, and expectations color their view of the system?
  • Condense the research: Look for themes/characteristics that are specific, relevant, and universal to the system and its users.
  • Brainstorm: Organize elements into persona groups that represent your target users. Name or classify each group.
  • Refine: Combine and prioritize the rough personas. Separate them into primary, secondary, and, if necessary, complementary categories. You should have roughly 3-5 personas and their identified characteristics.
  • Make them realistic: Develop the appropriate descriptions of each personas background, motivations, and expectations. Do not include a lot of personal information. Be relevant and serious; humor is not appropriate.

Additional resources

Template of a User Persona

How to use Personas